Tilly

Discreet Cooling

Cooling,
refined.

A discreet cooling system designed for sauna, recovery, travel, and heat exposure.

Designed to work with the underwear you already own

The Tilly cooling system — instant cooling pack, reusable cooling pack, and washable cotton sleeve on cream linen Figure 01 — The System
Discreet fit Works with existing underwear Reusable + instant formats Washable sleeve Designed for sauna + heat
A man seated in a cedar sauna, holding the Tilly cooling pack and sleeve

— Context

Heat is the ritual.
Comfort is the missing layer.

Sauna is simple by design. But improvised cooling rarely is. Towels shift. Rectangular ice packs are the wrong shape. Cooling underwear turns a quiet moment into a production.

Tilly is a purpose-built cooling layer, designed to feel natural, discreet, and easy to use.

Designed to work with the underwear you already own.

— The System

Three objects.
One simple system.

A contoured cooling pack. A washable sleeve. A system designed for sauna, recovery, travel, and heat. Developed through repeated sauna and material testing.

01 — The Pack

Custom-contoured for natural placement.

Designed for natural placement during sauna and heat exposure. A tapered profile that sits where rectangular packs never could, in instant and reusable formats.

~5 in Frosted / Chambered 2 formats
Close-up of the chambered Tilly pack sliding into the washable cotton sleeve

02 — The Sleeve

A washable layer between skin and cold.

The sleeve is designed to help keep the pack comfortably in place during seated use and movement, and to soften the cold against the skin. Cleaned like any other garment.

Cotton blend Soft knit Machine wash

03 — In Use

Slide in. Sauna. Replace or wash.

Designed to sit discreetly inside your existing underwear. A small routine that disappears into the larger one.

3 steps No setup Sauna-ready
Chambered Tilly pack inside the washable cotton sleeve, close-up

— Material Notes

Held quietly. Felt softly.

The pack rests inside a washable cotton sleeve, so cold reaches the skin gradually rather than abruptly. The reusable pack flexes; the instant pack lays flat. Both share the same silhouette — refined through prototype testing and material iteration.

Pack length
~5 in (≈ 127 mm)
Pack profile
Tapered teardrop wedge
Sleeve fabric
Combed cotton, soft knit
Care
Machine wash cold, lay flat

— Method

Four steps. Designed to disappear.

Refined through prototype testing and material iteration. Final cooling duration will be confirmed during validation.

01

Activate or chill

Instant packs activate immediately. Reusable packs chill before use.

02

Slide into the sleeve

The washable sleeve softens the cold and helps keep the pack securely in place.

03

Wear during your session

Designed to sit discreetly inside your existing underwear.

04

Replace, wash, repeat

Swap packs as needed. Wash the sleeve between sessions.

The proposed Tilly launch kit — minimal box, instant cooling packs, reusable cooling pack, and three washable cotton sleeves

— Proposed Launch Kit

The kit, as currently conceived.

  • Instant Cooling Packs
  • Reusable Cooling Pack
  • Washable Tilly Sleeve
  • RefillsPlanned

Final kit contents confirmed after prototype validation.

Pre-order Now

— Prototype Notes

A few things we learned along the way.

Plain observations from product development, in lieu of testimonials we haven't earned yet.

N.01

Standard rectangular packs were too wide for natural placement.

Shape
N.02

A washable sleeve improved comfort and temperature control.

Material
N.03

The custom taper became the core design requirement.

Form

— Pre-order

Pre-order your first kit.

Pre-orders now open for the initial Tilly release. Limited first production run.

Pre-order Now

Pre-orders secure first access to the initial production run. Final shipping timing will be confirmed before fulfillment.

or join the list for updates

No credit card · No commitments

— FAQ

Common questions.